After stage 2 of logo development it was clear the client liked aspect of the proposed design but still had misgivings about the font weight. In an effort to assist her in seeing my full vision I opted to progress forward with option 2b that utilized the font Avrile Serif. It's a clean easy to read serif font with a diverse font family that enabled me to maintain the weight of the TLS initials that balanced well with the icon design while offering a lighter weight option for Notary. I paired the specifically requested "gold" star with a dark navy giving the final design a bold eye-catching professional look that she loved.
I paired the logo design with Gills Sans for the tag line that was requested at the project onset to highlight the mobility and quality of their professional service. Several tagline options was considered before settling the simplest and self explanatory option of "Star Quality, Mobile Convenience.