David Mullin contracted me to design a logo for his new start-up company Data MCML Service, LLC. Design incorporates his appeal for keystone & gear engineering designs with elements that represent his projected data services. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner #servicebranding #startuplogodesign

Clients request for the inclusion of "gear" elements & online data services influenced both font selections & graphical elements

- Op1 - Incorporate a keystone over a partial gear within a graphical circular shape with circuit anchors it on either side & a thin line digital font

- Op2 - 4 sided illustrative circuit board with alternate colors & lengths framing a solid gear over bold line serif tech font

Caicos Splash  boat captain Esau Williams contracted me to design a boat name design to double as a logo for the companies boating charters service. They requested to color options as boat placement, employee T-shsirts & merchandise options are still being considered. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner #tshirtdesgin #boatnameing #merchandisedesign #retaildesign

Traditional boat naming and placement influenced both the brand name font options and graphic elements that reflect the name itself.

- Op1 - Incorporated a graphical element that represented water “splashing” up between brand name in modern serif font

- Op2 - A traditional "splash" graphic element was combined within a playful rounded san serif font.

Rosanne Beller, the owner of a women's motorcycle apparel company entitled "Lethal Curves" contracted me to assist her in bringing new life to her black & pink based brand logo, t-shirt designs and promotional materials for in-person & online retail sales. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

In conceptualizing the first round of design concepts I was heavily influenced by characteristics within her original logo that Rosanne stressed were key elements she wanted incorporated including a "curve" appearing script fonts & skull with a kiss lip imprint. I suggested that the curved font be balanced with a harder edged font gothic font style often associated with biker brands.

My new clients Brian Picard and Mike Micochero are Veteran & Retired L.E.O. who have partnered to launch Patriots Firearm Training llc. to utilized their career experience to teach others to properly use their privately owned firearms.

During the initial consultation they specified the need for their brand image to reflect their patriotism for country and flag. Instantly I know the logo needed to include an image of the American Bald Eagle but did require an few design concepts to narrow down a final design that they both were truly thrilled with. 

With the completion of the brand logo their FB banner, biz cards & tagline were developed. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

option 3 utilizes a 2 color scheme with a simplified, purchased stock image of an eagle in flight over a bold san serif font.

option 4 incorporated the requested American flag stars & stripes with an antique color scheme of a patriotic looking eagle in flight. I choose a bold, artistic period feeling serif font that reflects a military feel important to both start-up owners. To proportion the flag just right I created a pattern fill &  specific stage fade of the stars to ensure consistent spacing. 

 option 1 I incorporated an abstract bold eagle head framing the butt of a hand gun within a circle with the text balancing on both sides. 

option 2 continued the circular design style  a facing out hand gun overlapping the concept of the American flag - on the 1 side blue w/ a partial viewing of the original 13 colonies stars & on the other side the flag stripes. 

FB brand banner that incorporates key elements of PFT's new brand logo with each side panel showcasing 25 of the  American flags 50 over a blue background. The size and proportion are based on FB new 2021 measurements in which the full design is visible when viewed on a computer while only the center panels are seen on hand held devises. 

PFT's doubled sided business card layout with "We're certified to certify you" brand tagline I assisted in conceiving for future marketing materials.

After stage 2 of logo development it was clear the client liked aspect of the proposed design but still had misgivings about the font weight. In an effort to assist her in seeing my full vision I opted to progress forward with option 2b that utilized the font Avrile Serif. It's a clean easy to read serif font with a diverse font family that enabled me to maintain the weight of the TLS initials that balanced well with the icon design while offering a lighter weight option for Notary. I paired the specifically requested "gold" star with a dark navy giving the final design a bold eye-catching professional look that she loved. 

I paired the logo design with Gills Sans for the tag line that was requested at the project onset to highlight the mobility and quality of their professional service. Several tagline options was considered before settling the simplest and self explanatory option of "Star Quality, Mobile Convenience. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

After receiving and discussing 1st round feedback I progressed forward by offering font alternative to op2 that had a lighter line weight while being diverse for future marketing materials and embroidery sales apparel. 

In the 1st round of design concepts I incorporated select client request elements that included a star, quill pen and their initials. Their only instruction regarding font selection is that they wanted to be easily read. With clearly outlined requirements and creative freedom on how to incorporate the collective elements I conceptualized design direction ideas that were distinctive and industry consistent.

TLS's doubled sided business card layout with "Star Quality, Mobile Convenience" brand tagline I assisted in conceiving for future marketing materials.

In the final stage of logo development, it was requested to provide specific color & naming combinations. The effortlessness of the icon design & movement allows it to work equally yet individually well in all varieties. For product label & box layouts the product name was added to the design with a modified bold script font. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

The correct company brand name replaced the product name in updating the design concepts using Op1 as the catalyst with traditional bold serf font options that I suggested would balance out the movement of the “skewer” design element.

For the 1st round of design concepts I created, at the clients request, options that incorporated "skewers”. With a clear idea of how I wanted to showcase the look of “skewers” I offered the brand name in optional placements, font style and weights. There was a miscommunication as to what the brand name was vs. the product name.

This is "Ari the Octopus" the new brand icon/logo for my client R.A.L. Phillips who along w/ 3 other women are launching "The Octopus's Garden" - A company whose goal/purpose/objective is to aid girls in impoverished areas such as Haiti, Antigua and other international areas.

While open to the style and design options she did request a Purple to Turquoise color scheme - As the logo design was developing it occurred to me that the brand name required a tagline to better identify to consumers who/what/why of what the company is about in a single statement that was jointly conceived with the aid of R.A.L. Phillip. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

Greyscale and single color final design variations of approved new "The Octopus's Gardens - Loving arms building brighter futures" brand image.

Original logo design concepts for new company "The Octopus's Garden". While developing the brand icon I recommend the inclusion of a supportive tagline that was refined as client selected design direction was refined. 

#logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

Approved logo design direction for 21st Century Chemicals sub-division product line "Future Chemical. 

It was important to company owner that the final logo design be similar in font usage selection and graphic element. It implement those wishes all logo design options incorporated bold clean font options and a simple cool color gradient. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

Color variations of approved logo design direction for "Future Chemical" new brand logo.

Black and white logo design options for "Future Chemical" - A sub-division of 21st Century Chemicals.

Rainy Day Toys, an American manufacturer of wooden toys wanted a brand identity that represented their traditional values and belief that children's toys should be education and entertainment for preschool age children.

Inspired by their belief system I conceptualized a brand logo the utilized primary colors that studies have shown young children naturally respond to with memory images of a toy wooden horse on while with a simple umbrella to shield him/her from the rain. #logodesign #brandingdesign #logodevelopment #logo #customlogodesign #branding #branddevelopment #branddesigner 

Inspired by the RDT’s product line and mission to educate pre-school age children with interactive wooden toys their brand image was expanded to include 2 alternative designs that would offer the client a range of usage options.

Visit https://cgmdesigns.graphics/rainy-day-toys-1 to view the full brand style guide.

Original logo design concepts for toy manufacture "Rainy Day Toys". The original design concepts took a more literal direction with brand color palette incorporated within the brand name. In the reviewing the submitted design concepts it was agreed that the font should reflect a youthful appeal while being easier to read so the font was changed and color palette was limited to a single color. The raindrops and umbrella under panels were eliminated to enable greater brand usage and the framed option resized to accentuate the final design. 

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