The evolution for the AMERICA’S WARRIOR PARTNERSHIP multipage 2019 State of the Organization report has evolved into a patriotic celebration of service and community. The subtile movement within the flag give interest and focus while the community holding hands visually illustrates the power of everyone coming together.
Page spreads 10 - 11 and 12 - 13 within the 2019 State of the Organization report for AMERICA’S WARRIOR PARTNERSHIP highlights national affiliate locations within brand supportive selectively used patriotic colored maps and logos. The singular photo within this grouping showcases 1 of the many family dynamics that AWP programs help. Pages are grouped together to show similar layout consistency within document.
Page spreads 16 - 17 and 34 - 35 within the 2019 State of the Organization report for AMERICA’S WARRIOR PARTNERSHIP balance program success and ways to help content against page filling sentimental family pics that highlight those who benefits from AWP programs. Pages are grouped together to show similar layout consistency within document.
Page spreads 18 -19 and 20 - 21 within the 2019 State of the Organization report for AMERICA’S WARRIOR PARTNERSHIP focus on contrasting text content over stark white backgrounds, program supportive visuals and brand colored year stats. Pages are grouped together to show similar layout consistency within document.
Page spreads 26 - 27 and 30 - 31 within the 2019 State of the Organization report for AMERICA’S WARRIOR PARTNERSHIP show the people and organizations behind AWP partnership programs and community symposium. Both spreads use background colors that balance the tone and color scheme within page images. Pages are grouped together to show similar layout consistency within document.
After a follow up conversation regarding printing process it was assessed that additional blank space was required on the top portion of the 2 side panels which required select content to be resized and reopositioned.
In round 3 of design edits my clients as chosen to progress forward with 1 of the the 2 red variations with the additional of their "call out" text.
For the 2nd round of design edits the clients requested to view the option2 layout in a red/black combination. To select the red shade I borrowed the orange red tone from within their logo and offered a warm red variation for consideration.
For the 1st round of design edits my clients requested additional text content added to option2. At this stage no other edits were requested.
A TNL referral client, Impact Research was interested in a multi bottle product box layout that reflected the overall concept and design simplicity of a 2 colored corrugated box designs. For round 1 I offered the clients 2 yellow tone variation taken from consistent elements found within their existing product labels. The black/silver option was provided at the clients request.
