RDT Brand Development
RDT is a conceptual American manufacturer of wooden toys designed with the education and entertainment of your preschool age children in mind. Their initial design request request was for a brand logo design from which they could build a purchased target market base of parents and grandparents within global retail markets. To build off the creative nature of the brand, 3 logo variation have been established to function in individual and overlapping ways, outlined within the brand style guide. The guide, a recommend marketing tool, establishes a set of rules that dictate the type of images and correct logo usage for consistency between all campaigns. Included within are logo clear space indicators, image rules, the brand corporate package, a selection of retail product lines and promotional ad samples that illustrate the engaging nature of their educational toys. The brand identity, inspired by the educational toy letter blocks of the purchasing target markets youth, color palette is made of primary colors children instinctually respond to. Increasing marketing avenues, the secondary logo, used within the majority of marketing materials, has been animated. The playful storyline and strategically placed audio effect will appeal to a broad purchasing market.