New "Biggest Sale of the Year" flyer ad campaign for the Steinway & Sons NJ based dealer Jacobs Music - The campaign focuses on 4 specific piano models that are collectively showcased in a singular promotional layout with 4 additional layouts each highlighting 1 of the select piano models within an inviting living settings - The end result is a beautiful eye-catching 5 piece campaign with easy to read bold universal text content in clearly identified hierarchy of information -
2 of the 5 piece new "Biggest Sale of the Year" flyer ad campaign for the Steinway & Sons NJ based dealer Jacobs Music - For these layouts the pianos are showcased in large expansive living spaces that allow the pianos themselves to be the primary focus -
2 of the 5 piece new "Biggest Sale of the Year" flyer ad campaign for the Steinway & Sons NJ based dealer Jacobs Music - For these layouts the pianos are showcased with pianist at the keyboards in indistinctly individual layouts that showcase the range of Steinways' cliental and usage -
1 of a new multi-piece "Pre-Owned Piano Sale" flyer ad campaign for the Steinway & Sons NJ based dealer Jacobs Music - The focus in this layout is to highlight the quality and craftsmanship of all Steinway & Sons handmade, restored and reconditioned pianos - It was important the each selected image showcased have the same color palette and tone - To accomplish this Adobe Photoshop was used to non-destructively edit the color scheme of select images to appears as 1 consistent theme -
Color modified, previously photographed Ebony finished Steinway & Sons piano using Adobe Photoshop non-disctructive color editing filters to modify the color palette from the original image to match the color tone and hues of secondary "Pre-Owned Piano Sale" flyer ad image above to created a unified ad color scheme
NJ based Steinway & Sons dealer Jacobs Music is hosting a 2-day "Save the sales tax event" this upcoming April, 2019 at all 7 of his dealer locations throughout NJ & PA.
To promote his "Save the sales tax event" I was requested to create this double sided standard size postcard mailer that was customized w/ contact and mailing addresses for each location.
The concept was to highlight a collection of popular piano models within a clean front side layout with color block sections in the back side drawing focus to key event info.
Steinway & Sons NJ based dealer Jacobs Music continues their 166th Anniversary promotional campaign with this theme continuing flyer offering the inclusion of the "Jacobs Home Entertainment Player System" to any Boston Grand piano model at a promotional fee of $2,500. The entertainment system includes 50 performances by "Steinway" artist.
The powers that be at Steinway & Sons took great care to incorporate CD covers within the flyer design that they had vendor approval to use to ensure they were in keeping with copyright regulations.
From a designers standpoint it is very encouraging to work with a company/organization that upholds legal standards.
In celebration of Steinway Piano's 166 anniversary, NJ based Steinway & Sons dealer Jacobs Music launched an anniversary event that showcased 2 varying promotional posters.
The Jacobs Music School - 3-day piano sale promotional flyer
The Music School of Delaware - 2-day piano sale promotional flyer
3x6' Poster for The Steinway Closed Door Event.
Added a lighting and depth effect to supplied The Steinway Closed Door Event poster image
Color modified, previously photographed Boston piano soundboard overhead image altered using Adobe Photoshop non-disctructive color editing feature to convert the color palette from previous product releases to the new 2019 variation