AWP Report Document

A representative from the AWP marketing department enlisted me to layout their 2019 State of the Organization multipage report. The document that started as a 10 pager expanded during the various editing rendition into this high-impact, unforgettable 40 page report. As the creative lead I alternated brand themed color blocking, strong unifying headlines and emotion driving photo images to Immersed readers. Representative were especially impressed with the custom locations graphic and how effectively visual thinking was applied to maintaining layout composition strength.

Produced this visually dynamic & engaging 2019 AMERICA’S WARRIOR PARTNERSHIP State of the Organization report with strategically placed  brand specific color blocking panels, bold header font combinations, custom illustrated graphical elements & emotional imagery throughout the 40 page nonprofit report layout with editing assistance from Marketing & Communications Manager Sara Lombardi. 

At project completion, new management representatives shelved report in favor of pursuing an alternate direction. - #corporatedocumentlayout #pagelayout #multipagelayoutdesign #reportdesign #documentlayoutdesign #documentlayout #nonprofitdesign #volunteerdesignwork #customgraphics #artdirection #creativedirection #photoediting #imageediting #colorcorrecting #illustratorgraphics #chartdesign #chartdevelopment

Additional work samples

Solar One Brand Materials
Retained by non-profits marketing leads to layout their 2022 annual report and produce engaging materials for their inaugural event. I choose to breakup the content heavy report pages with theme targeted color bands. They provided a perfect location to draw attention to page tiles. The pages follow a simple layout formation due to the nature and quantity of information required on each. For consistency purposed I incorporated the same clean layout ideology towards developing their event materials. To stimulate event interest I choose an "energizing" script font for the title that I brightly colored and used to draw focus to essential information.
Multipage Layout Design
Event Invitation Design
The Suzuki School Materials
I had the opportunity to create jointly with representative from The Suzuki Schools, a Montessori structured preparatory preschool system in Georgia, new annual materials. As creative lead I was instrumental in choosing the creative elements of original charts, look of stacked info columns and text character styles throughout both layouts within brand guidelines. It was important that the school educators and diverse students body be represented in image selections where applicable.
Report Layout Design
Brochure Designs
Rising Sun Annual Report
Retained by non-profit Rising Suns' community representative to layout their 2019 annual report. It keeping with their playful material style I incorporated attention grabbing circular graphic and circular framed select photo images. To accentuate their lively style further alternating brand colors were used to draw attention to page tiles and relevant demographic metrics. The final result is this vibrant document that showcases community engagement and growth opportunities.
Document Layout Design
Creative Direction
Steinway Newsletter
During my employment with Steinway & Sons Pianos I produced their 2019 Winter quarterly multipage print newsletter installment and several article spreads using existing Adobe InDesign brand templates. The layouts highlight recent institutional, educator and student accomplishments. Spotlighted seasonal milestones, awards, projections and donor contributions.
Newsletters Layout & Design
Article Page Layout
Book & CD Cover Designs
This collection of book cover spread designs was created for published authors in a range of fictional and professional mediums. The holiday single CD covers for a notable songwriter. During conceptualizing stages writers input ensured designs visually communicate the storylines as they envisioned. For or the majority of authors I formatted manuscript interior pages for print and ebook publication. Uploaded their finalized documents onto retail giants Amazon and Barnes & Noble sites for sale. Amy Veal Frantz was so happy with the results she contracted to produce all 3 of her real life inspired novels.
Publishing Design
Creative Direction
Veristream Brand Materials
I layout several Veristream marketing materials that point out the successes and strengths of their iVisitor sign-in systems. Each of the multipage case studies created in Adobe InDesign focus on the effectiveness of integrated iVisitor systems to aided digital security efforts within the multilevel commercial buildings utilizing it by effectively monitoring traffic flow. To increased appeal amongst commercial building corporate leaders they requested I design a full page brand marketing ad they placed in select industry magazines.
Case Study Layout Design
Branding Design
Compton College Designs
Contracted via Creative Circle to work collaboratively with college Community Relations Director to elevate existing brand collateral designs. The objects was to stimulate increased attendance interest amongst their diverse cultured community. During the successful collaboration I designed varying styled original vector illustration signs, updated direct mailers, produced event posters, revamped print newsletters and marketing brochures. All manufactured using one or a combination of Adobe Creative Suite softwares.
Educational Brand Design
Creative Direction
WIT Annual Report
Worked directly with creative representative of the Washington Improve Theater (WIT) to produce their 2023 annual report. It was essential that the design route reflect previous annual reports with photos of actual group engagements throughout, exaggerated sized brand colored milestone numbers and alternating color blocked pages to extended the brand colors throughout for maximum theatrical impact. The result is this visually dynamic marketing document that encourages community engagement.
Multipage Layout Design
Non-Profit Design
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