Soft-Tex Internationals

Creative director tasked me with re-imagining package designs for a handful of pillow & bed toppers for familiar home goods manufacture. The 2 concepts submitted for market research testing consisted of an emotion driving tranquil color theme vs soothing colored primary panels amongst black background. Both options focus heavily on brand placement and informational hierarchy. The emotion driven design was favored 3-to-1 in market based testing. Unfortunately the company filed for bankruptcy before production launch.

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Additional work samples

Retail Product Packaging
A collection of retail product packaging & label wrap designs I created for retail goods producers in varied consumer markets including: food and beverage, personal wellness, home goods & electronic industries. Each design was assembled jointly with owners & creative teams to capture buyer appeal within brand building design styles.
Package Design
Custom Die-Line Design
Tara Labs
Working in direct collaboration with Devon Dicker, owner of SKROOZ Audio, a division of Tara Labs to produce a line of 80's lighting bolt inspired electronic cable packaging designs. For each product I was provided a cable fabrication illustrations that required internal parts labeling. Designs were manufactured in Adobe Illustrator to facilitate adjusting lighting bolts angle placements to accent boxed feature points, required industry logos and product information while maintaining shape integrity.
Electronics Package Design
Custom Die-Line Design
Train Naked Labs (TNL)
Collaborated with owner of Train Naked Labs to produce a universal beverage label wrap design that would reduce production coast. Using Adobe Illustrator I conceived a vertical and horizontal combination design template that works perfectly for each of his flavored beverage lines. Targeting their weightlifting niche market with boldly weighted name lettering that contrast perfect against background colors. The elevated new label design and updated sales materials helped raise retail shelf recognition. Their new KUSH 2GO beverage line label highlights the versatility of the template.
Label Design
Sales Sheet Flyer Design
Beta Blast
Impact Research, parent company of Beta Blast owners contracted me to infuse new life, while resizing label templates for their fruit flavored energy drinks. To balance visual proportion and accent essential information flavor supportive color bands where added to frame mouth watering fruit vectors splashing into Adobe filter color modified juice illustrations.
Label Design
Photo Editing
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