WCS Campaign Ads

After extensive research on how human actions are endangering various animal species I conceptualized this scholastically assigned call-to-action testimonial magazine ad campaign. The series headlines I conceived consist of an action driving verb followed by the word "us" to humanize them. The bold attention grabbing images I selected are framed with a unifying "we are" sub-header statement and WCS site acquired informational fact.

Rescue Ape species throughout Africa being impacted bydisease & wars over conflict minerals.  - #endangeredanimals #magazingaddeisng​​​​​​​
Alternative magazine ad series campaign art direction designs comp options. Option 3 was expended on with brand mission color blocked background & clean text header elements form option 2. -  #addesign #magazineaddesign #testimonialadcampaign #nonprofitgraphicdesign #copywriting #headlinewriting #adcampaign #nonprofitdesign #artdirection #creativedirection #photoediting #imageediting #colorcorrecting #contentdevelopment #funraiserdesign

Additional work samples

RDT Brand Development
Rainy Day Toys manufacture engaging wooden educational toys for primary age children. My concept behind the branding for the fabricated USA based company was to create an easily identifiable logo that would appeal to mom's & children. The end result is charming & recognized traditionally to all ages. To further brand development a stationary package and brand defining style guide were produced. The later included brand suggested vision, usage, promotions & merchandise ideas. Included are 2 proposed logo motion animation. A chance to practice Adobe After Effects skills.
RDT Brand Development
Supporting Brand Collaterals
Brand Logo Designs
Branding designs conceived using Adobe Illustrator for start-ups in a range of service & retail industries. Each original logo was imagined based on industry trends, employer input and editing request notes. Ensuring final brand identities reflect their vision in designs that communicate who they are and what service or product they provide.
Original Branding Designs
Supporting Brand Collaterals
Flyers & Ad Designs
Adobe Creative Suite tools where utilized to provide creative marketing design solutions for employers in a range of professional sectors. The event, sales and promotional materials were produced to attract targeted audiences with visually appealing customized vector illustrations and eye-catching photographic images.
Marketing Material Designs
Digital Social Media Ads
iAM Digital Ads
A collection of digital social media ad campaigns amid at increasing sales for awareness design retailer iAm StreetWear. The goal was to conceive quickly engaging designs that stimulate buyer traffic to their Etsy made-to-order shop. The ads highlight their diverse range of simple yet powerful empowerment and environmental awareness illustration designs. They range from brand recognition building to product line familiarity layouts. https://www.etsy.com/shop/IAMStreetWear
Brand Awareness Campaigns
Digital Social Media Ads
Digital & Publishing Promos
I designed these visually magnetic digital social media ads and page banners to promote consumer engagement to meet increase retail sales objectives. Layouts incorporate various design elements, such as product mock-ups and color theory instrumental in capturing the attention of scrolling audiences. These retailers and published authors works are available online.
Digital Social Media Ads
Marketing Page Banners
Steinway Marketing Materials
During my short-term position I worked collaboratively with corporate creative leads and official brand licensee retailers. As requested I produced a range of print sales marketing materials and anniversary event displays within luxury wooden piano manufactures brand guidelines. A multitude of assignments required the use of Adobe Photoshop to color correct, edit and silhouetting various piano images.
Event Marketing Materials
Brand promotional campaigns
Works In Production
A collection of retail and service industries marketing materials being produced to meet individual project objectives. Meticulous attention has been applied to content hierarchy flow through the concept development stages. Where applicable, visually impact generating stock photo images & vector illustrations have been incorporated to facilitated design progression. The attention to visible detail has been instrumental in ensuring final deliverables strive to exceed expectation.
Marketing Materials in works
Branding Designs in Development
Brochures & Forms
Visually striking imagery are the cornerstone behind the success of these marketing materials created in Adobe InDesign. The imagery for each layout was strategically selected to stir engagements in future clientele audiences. Content placement focused on generating the best results from placement, weight and layout flow.
Brochure Layout Designs
Brand Marketing Materials
Trade Show & Outdoor Signs
Dynamic large scale trade show event display panels and outdoor signage were conceived through produced for varied industries. As needed, stock photo images were acquired and edited to aline brand culture, project brief objects and stir desired market place engagement.
Trade-Show Event Displays
Outdoor Media Signs
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