RDT Brand Development

Rainy Day Toys brand centers around 3 variations of a playful, universal recognizable children’s toy in primary colors. Their multipage style guide includes a standard stationary package, marketing image do’s, don’t, promotional ads & brand merchandise. Branding was expanded to include logo animation options.

Retail children's toy concept manufacture Rainy Day Toys  logo design & brand development multipage style guide layout. - #logodesign #styleguidedesign #styleguide #pagelayoutdesign #multipagelayoutdesign #multipagelayout #artdirection #creativedirection #logo #branding #branddevelopment #branding #brandaddesign #styleguidedevelopment #retailbranding #childrenstoy 

Rainy Day Toys  brand logo variation. - #logodesign #branding #brandaddesignt #retailbranding #childrenstoys #logovariations

Rainy Day Toys  brand style guide - #logo #styleguidedesign #styleguide #pagelayoutdesign #multipagelayoutdesign #multipagelayout #artdirection #creativedirection #branding #branddevelopment #styleguidedevelopmen

Rainy Day Toys  brand logo animations. - #logodesign #branding #brandaddesignt #logoanimation

Rainy Day Toys  promotional brand ads. - #ad design #promotionad #promotionaladdesign #retailmarketing #retailmarketingad #digital ad #digitaladdesign

Additional work samples

Brand Logo Designs
Original logos designed from concept through completion for employers in a range of retail product, consumer services, educational & corporate business industries.
Brand Development
Creative Direction
Steinway Marketing Materials
Promotional flyers, sales event direct mailer postcards, anniversary celebration posters & large scale banners produced within established brand guidelines for international retail piano manufacture Steinway & Sons Pianos corporate offices & premier national dealer locations.
Promotional Ad Campaigns
Direct Mailers
Works In Production
Showcases the development stages of graphic design projects for employers in a range of industries. Where applicable, project reflect existing brand image guidelines & marketing objectives with images, text content & color palettes being provided at job onset. With the exception of brand development, new start-up & independent freelance client projects.
Graphic Designs
Creative Direction
Brochures & Forms
Multipage & multifold brochures designed for employers looking to inform consumers of the service options they provide.
Layout Design
Creative Direction
Digital Publishing Promos
Digital social media ads & author page banners produced to announce book sales launch on popular online retail markets.
Social Media Ads
Social Media Page Banners
Trade Show & Outdoor Signs
Collection of trade show event display panels for legal services, technology providers, retail products, non-profits & consultant employers. Plus ,large scale corporate signs, display banners, outdoor billboards & transit posters.
Event Designs
Photo Editing
WCS Campaign Ads
Testimonial magazine ad concept campaign series, written from the animals perspective, is aimed at raising specific species plight factor awareness & financial donations to help safeguard endangered animal habitat protection programs with call to acton headers, first person subheads & WCS site acquired fact statement.
Magazine Ad Design
Copy Writing
Flyers & Ad Designs
Promotional & informational ads designed for retail, event, technology, real estate, security & animal care industries striving to increase awareness within their target consumer markets.
Promotional Materials
Digital Ads
iAM Digital Ads
Social media digital ad campaigns produced to raise awareness & increase sales for iAm StreetWear. An environmental awareness & women/LGBTQ+ empowerment, made-to-order apparel & bag shop on Etsy. https://www.etsy.com/shop/IAMStreetWear
Digital Ad Design
Creative Direction
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